We are art-syndicate established is Moscow by Alexander Katanaev and Simon Heartz.
«Heartz» defining hybrid of words «Heart» and «Hertz», «immo» stands for Immortality. This simple wordplay reflects our message: digitization of every aspect of life
to which humanity is steadily
reaching during 21st century.
We are not just making clothes — every collection, every detail, every element of visual code tells a little story about mankind beyond the line of daily routine.
The end is near / be prepared
ИП Попов Семен Александрович
ИНН: 502989857770
ОГРНИП: 323774600392935
AHEAD
BY DESIGN
We explore archives, decode cultural and technological shifts, and draw inspiration from niche worlds — to create pieces that stay ahead of their time.
It’s a conscious forecast, grounded yet forward-looking, shaped by an inventive approach to design and visual storytelling.
For us, functionality is about envisioning how everyday clothing will evolve in the next cultural cycle.
FUNCTION
BEFORE FORM
Everything we create — from layout algorithms to the curve of a hood — is made to work. Aesthetics emerge as a byproduct of solving problems with precision. Our cuts are defined by the body in motion; our interfaces — by patterns of interaction. Every element carries purpose and intent.
This rigorous approach, combined with bold experimentation, gives rise to truly distinctive solutions.
PERFECT
ORDER
An algorithm stands for order — precision over chaos. We translate the accuracy of the digital realm into the physical world: in layouts, garments, and communication. Each line and margin follows a defined structure and purpose.
From labels to retouching, every detail contributes to a sense of digital sterility. Our clothing lives in the physical world — yet its presentation exists in a perfectly controlled digital one.
SOMEHWERE
IN BETWEEN
Heartz finds balance between cultures, styles, and disciplines — turning contrasts into a coherent, authorial aesthetic.
Between analog and digital, underground and mainstream, avant-garde and utility, pixelated retro and sterile futurism. Within a single silhouette, there may be post-Soviet rawness and Japanese clarity. Our visual language is built on synthesis — merging diverse directions into a solid, unified structure.
ACCESSIBLE
AVANTGARDE
Complex ideas, deep references, and bold construction are presented in a form open to a wider audience. Avant-garde doesn’t have to be distant — accessibility is what makes ideas come alive.
Different levels for different depths of interest: those outside the context feel the aesthetic, while those within uncover its meaning.
